Websites have been the subject of much discussion over the years because there remains a surprising number of SMBs without websites (mostly single employee businesses) and many SMBs are unsatisfied with the performance of their website. For consumers, these websites have a big impact on their purchase decisions.
According to a new consumer survey, 60% of consumers said they would be less likely to make a purchase from an SMB that offered a poor website experience. An additional 14% said they would work with another provider.
As to the factors that result in a “bad” experience, topping the list was outdated contact information (50%), no address, directions or hours (42%) was second and not having product information (34%) followed that. Surprisingly, only 18% said a bad mobile experience would give consumers a bad impression of the business which directly contradicts various other studies.